73 The Headlands, Putland Road, Bray, Co. Wicklow, A98 DY64
16 homes sold nearby. See what they went for — and what to bid on this one.
€495,000 · 3 Bed · 2 Bath · 110m² · Apartment
Market Position
Below Typical Sale Prices
At €495,000, this home is priced below what similar properties sold for in the area. That's a favourable starting position — but consider a structural survey before committing.
16 closed sales nearby · 10mo recency · High confidence · Property Price Register
Sources: PPR, SEAI, OPW, planning records.
How this is calculated
We search the Property Price Register for closed sales near this property — matching by location, beds, property type, and where available, floor area (±20%). This gives us a set of genuinely comparable transactions.
Each sale is then time-adjusted to today using local price trends, so a sale from 18 months ago is inflated (or deflated) to reflect current market conditions. Where floor area is known, sales are also size-adjusted — a 90m² sale is normalised to what it would have sold for at this property's size. This means the figures you see aren't raw prices — they're what those same homes would likely sell for today, at this size.
Your bid strategy (opening offer, sealed bid range, walk-away ceiling) is then derived from the statistical distribution of these adjusted sales — with conservative safety margins applied when data is thin or dated.
Every figure comes from actual government-recorded sale prices. No asking prices, no agent estimates, no automated valuations.
Full methodology →Opening
Start here
Best & Final
If multiple offers
Ceiling
Do not exceed
Before you bid €495,000, get your opening offer, best-and-final range, and walk-away ceiling.
Instant access · No subscription · Refund if not useful
Overbidding by 5% could cost €24,750 before interest.
Analysing 625,000+ Property Price Register transactions since 2010.
What your report includes
Before You Bid
Before you bid €495,000, see this.
Here is what the data says about this property.
Will This Go Over Asking?
above asking
Probability of a sale above asking based on local bidding patterns.
Am I Overpaying?
local sales
Where the asking price sits in the verified local transaction distribution.
Negotiation Leverage Score
How much negotiation leverage you have based on market conditions.
These signals interact — full analysis in report.
€24,750
That's what overbidding by just 5% on a €495,000 home costs you — before interest.
A €19 check before a €495,000 commitment.
Get Your Exact Bid Numbers for This Property
You've seen the market signals. Now get the exact numbers: where to open, how far to go, and when to walk away.
Built from 625,000+ verified Irish property transactions
Based on 16 verified local sales · High confidence
Instant access · No subscription · Refund if not useful
From €19 for your strategy on a €495,000 home. Independent valuations start at €150 — same data source, fraction of the cost.
Price Distribution Analysis
16 verified closed sales within 1.5km · 18 months. Size-adjusted for similar homes (type match, beds ±1, size ±20%).
Asking price is positioned below the size-adjusted median, suggesting favourable entry conditions. Median anchored to size-similar transactions.
This chart shows where the asking price sits versus recent verified closed sales. It does not show your bid strategy.Same baseline as Market Position — size-adjusted.
The chart shows the market. Your report gives the number not to exceed.
Instant access · No subscription · Refund if not useful
Statistical Confidence · High
16
Transactions Analysed
Within 1.5km
10 months
Data Freshness
Most recent sale age
±14%
Price Spread
How much prices vary
High
Confidence Level
Recent sale prices in this area are closely clustered, which means the data is reliable and the bid strategy is well-supported.
High data density supports precise entry positioning.
PPR closed sales · size & time adjusted · no asking prices used
Supporting Evidence · 16 Transactions
Size and time adjustments applied before percentile computation.
| Address | Sold | Date | Size |
|---|---|---|---|
| 81 The Headlands, Bray, Wicklow, Wicklow | 2025-01-10 | 110m² | |
| 70 The Headlands, Putland Rd, Bray, Wicklow | 2025-05-21 | 70m² |
Transactions within a 1.5km radius and 18-month window.
Methodology
Closed sales time-adjusted to current market · size-weighted where floor area available · no asking prices or agent estimates used.
How adjustments work
- —Older sales inflated to current market level so stale data doesn't skew bands
- —Similar-sized properties weighted more heavily where floor area is known
- —Local price trends factored in when sufficient data exists; no artificial uplift otherwise
- —All figures from registered closed sales only — no asking prices, no agent estimates
Local Market Notes
Property Quality
BER C1 Efficiency: With a C1 BER rating, this apartment is moderately energy efficient, likely incurring annual energy costs of €1,400-€1,800, compared to €1,000-€1,400 for a B-rated property of similar size.
Details
- Standard Size for Area: The 110 sqm size aligns with the average property size of 113 sqm within a 3km radius over the past 180 days, indicating it's a well-proportioned apartment for the local market.
- Value Optimization Potential: While not requiring immediate costly upgrades like D or E rated properties, focusing on minor insulation or heating system improvements could potentially elevate the BER rating and enhance long-term value by €5,000-€8,000.
- Hypothesis: The consistent BER unknown percentage of 100% for properties within 3km and 5km radii over 180 days indicates a lack of readily available BER data for comparison, suggesting an opportunity for owners to improve their property's marketability and potential resale value by obtaining a more precise and possibly higher BER rating than the current C1.
Amenities
Transport Connectivity: Residents have access to Dublin Bus routes 145 and 155 serving the area, with Bray DART station approximately 2km away providing direct access to Dublin city centre.
Details
- Local Educational Hub: The property is located near St. Fergal's National School (1km) and Loreto Secondary School Bray (1.5km), offering strong educational options for families.
- Retail and Leisure Access: Close proximity to the Mermaid Arts Centre (1.8km) and a range of shops and cafes in Bray town centre, as well as Bray Promenade for outdoor activities.
- Hypothesis: Given Bray's ongoing development plans, particularly along the coast and around the town centre, properties like 73 The Headlands, which offer a balance of residential comfort and proximity to emerging amenities and improved transport links, are likely to see continued capital appreciation driven by enhanced desirability and accessibility.
Derived from nearby closed-sale patterns.
Built on verified Irish public data

Property Price Register
625,000+ verified closed sales
SEAI
Building energy ratings & floor area

Office of Public Works
Flood zones, events & study areas

MyPlan.ie
Planning applications nationwide
Common Questions
Bid strategy figures are derived from the Property Price Register — Ireland's official record of closed residential sale prices, verified through stamp duty. Floor area data comes from the SEAI BER register. Flood exposure is cross-referenced against OPW CFRAM flood extent mapping and historical flood events. Planning activity is sourced from national planning application records via MyPlan.ie. No asking prices, no agent estimates, no automated valuations.